Five specialists based in Rome. Eight years building editorial links and running SEO for Italian and European businesses. Every placement is documented and verifiable.
SEO Link Agency was started in Rome in 2016 by Matteo Conti after four years running link acquisition in-house for a media group with properties across Italy, Germany, and Spain. What he kept seeing was the same problem: agencies calling their services link building while delivering placements on sites nobody visited, with metrics that looked credible but passed no real authority.
The agency was built around one discipline — acquiring editorial links from real publications — and has deliberately stayed narrow. We added technical SEO, content strategy, digital PR, and competitor intelligence over time because clients needed them and because all four disciplines support the same goal: building sustained organic authority that compounds over time and is genuinely difficult for competitors to replicate.
Based in Rome, we work with Italian businesses across all sectors and with European businesses targeting the Italian market. The Roman location gives us particular strength in Italian media relations and editorial outreach — we understand how Italian editors think, what pitches they respond to, and which publications carry genuine authority in each sector.
Eight years in, the team of five has placed over 2,400 editorial links across 31 countries. Our client retention rate is 96%. That is the number we pay most attention to.
We measure ourselves by organic authority that holds and compounds — not by the impressiveness of our reporting or the volume of activity we can show. Every link we place either contributes to a client's rankings or we should not be placing it.
Every account is handled by the specialist whose name is on the report. No juniors, no outsourcing, no white-labelling.
Eight years specialising in editorial link acquisition across Italian and European markets. Founded SEO Link Agency after seeing how few agencies treated link building as a serious discipline.
Former full-stack developer, now six years in technical SEO. Sofia runs all crawl analysis, Core Web Vitals work, schema implementation, and site architecture reviews.
Former newspaper journalist at La Repubblica. Luca has spent five years applying editorial thinking to link acquisition — pitching to editors the way a journalist would, not a marketer.
Background in Italian literary journalism, now four years building content programmes for SEO. Giulia designs the topic cluster architectures and briefs that determine what gets written and why.
Google Analytics 4 specialist. Andrea builds the reporting infrastructure that connects link acquisition, rankings, and traffic to the revenue outcomes clients actually care about.
Being based in Rome gives us specific depth in the Italian media landscape. We know how Italian editors think, what pitches they respond to, and which publications carry real authority in each sector. Eight years of building relationships with Italian editorial contacts is not something you can replicate from outside Italy.
We also work with European brands targeting Italy, and Italian brands expanding internationally. The team is bilingual and our editorial network extends to 31 countries.
Our process →
